Starbucks gets BIGGER.
Starbucks. Oh how I love your frothy coffee, your admittedly overpriced but totally tasty muffins, your super Christmassy Red Cups… But I’m not so sure about your 2011 marketing scheme.
They kicked off 2011 with the grand unveiling of their ‘new’ logo, from which they’ve removed both the word ‘Starbucks’ and the word ‘Coffee’…. Whatever, Starbucks. I see what you’re going for but I preferred the old one.
Now they’ve unleashed upon the world their all new coffee size, measuring a whopping PINT AND A HALF. Naturally, they’ve started with the biggest (!) fans of supersize, the Americans – but where they lead, surely we will follow (Iraq anyone?)…
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