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What matters when branding new property developments?

by Thompson Brand Partners

What’s important when you’re branding new developments?

Industry title, Creative Review, asked Thompson, Music, SomeOne and dn&co what we saw as the big challenges in branding new property developments and how to approach them. In the words of Nick Ramshaw, “to market something that does not yet exist.…we need to create the impression of what is coming, before it is there.”

Read the full article here, for more opinions including how trends could put you in peril, why more and more development land is being used as event spaces before building even starts and the importance of tone of voice.

  • Above: Some of our brand work for Kirkstall Forge, Leeds.

    Read more about our work to this brand new neighbourhood here

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