Heavy metal

Severfield (previously Severfield-Rowen) are leaders in structural steel, being behind the manufacture and erection of some of our most iconic steel structures, including the Shard, the Olympic Stadium and 122 Leadenhall Street (The Cheesegrater). They faced challenges however, including a fragmented brand operating under multiple names – a side effect of many years of successful expansion and acquisition.

A brand to be proud of

Our brief was to make sense of the array of brands in circulation, rationalise them and create a modern, contemporary brand befitting a cutting edge organisation that shapes the very landscapes of our towns and cities. The name was shortened to the portion with the most equity and established recognition, and coupled with a design solution inspired by the architectural complexity and precision of the structures created by Severfield.

Built for success

Since the launch of the new brand, Severfield have gone from strength to strength, winning projects and wider recognition for their work. The new brand has provided the people at Severfield with a flag to stand behind and a means of expressing pride in their success.

Ian Lawson, CEO, says “Our rebrand provides exactly the right impression to the market and will provide a platform for our ambitious growth plans over the next few years.”