Boxclever returned to the same customers to test the new identity and got a hugely positive response. Verbatim customer quotes included:
“The new logo says engineering, manufacturing and tools.”
“It is contemporary, but straightforward.”
“Angular = precise, efficient, sharp and on-time.”
“Orange and blue combination = bright, smart, contemporary, professional, friendly, reliable.”
The new branding recently launched and we have applied throughout the business to the website, colleague uniforms, vehicles, signage and throughout the internal communications in the business. A new branch has also recently opened in Evesham, connecting Cromwell with many customers in the area.
Cromwell MD Neil Jowsey is delighted with the new brand: “From my first day here it was clear that Cromwell is a fantastic business with great people and an amazing set of customers. We are doing great work to help our customers keep their operations running and people safe, yet our brand identity was tired, old-fashioned and did not portray us in the best light. I have worked with the team at Thompson before and knew their thinking and creative work would be excellent – creative, clear and commercially orientated. And it has been exactly that, as proven by some of the most positive customer feedback I have ever seen.”
Our very own, Nick Ramshaw has led the project: “We love working with Cromwell. They are leaders in their field with huge ambition and a very clear purpose. The new brand reflects this and provides the whole team with a new contemporary flag they can all be proud to stand behind.”