Not many clients think of that!

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When thinking about a rebrand, clients (quite rightly) weigh up all the costs of strategy, design and rollout against the potential returns before making their decision. How about this for an 'hidden' benefit? The Yorkshire Air Ambulance was the beneficiary as this construction company took the opportunity to recycle its old branded uniforms and workwear, following a rebrand. Good to see the old gear not just thrown away, but going to a good cause. 

http://www.thebusinessdesk.com/yorkshire/news/26914-news-in-brief-southdale-re-brand-keeps-yaa-flying-high-hunters-expands-and-more.html?news_section=5

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