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Three design wins for MindMate Real Stories

by Thompson Brand Partners

When it comes to mental health, our innovative interactive video platform is causing a stir. With three major, national design award wins – the latest and our biggest yet being a Design Week Award – you could say we’re pretty chuffed.

MindMate Real Stories was designed, directed and developed by us for NHS Leeds Clinical Commissioning Group (CCG). It’s a Leeds-based online video platform, set up to help young people experiencing mental health issues and feelings of isolation. Featuring emotive, personal stories, the website offers a unique and personable look at mental health, presenting these feelings in a new way. The website allows the user to find more information in real time, combining video stories with more in-depth information and advice.

  • Image: MindMate Real Stories

    Dr Jane Mischenko, Lead Strategic Commissioner: Children & Maternity Care for the NHS Leeds CCG, said:
    “When you’re struggling with your mental health it can be easy to think you’re alone. We asked Rachel and Chris at Thompson to find a way of helping to tackle this isolation online. We have a vision of transforming the mental health of children and young people in the city of Leeds and have worked with Thompson on the award-winning MindMate website for a number of years. Their experience and skills in working with young people has been critical in the success of this project from start to finish.”

    The spotlight was first thrown on MindMate Real Stories in May this year, with a gold win at the Roses Creative Awards, closely followed by a win at the Drum Design Awards and then our biggest award yet from the industry-leading Design Week Awards.

  • Image: MindMate Real Stories, Design Week Award 2018 – Website Design

    Rachel Cook, Thompson Client Partner, said:
    “All credit for the award wins has to go to the brilliant young people who shared their stories of dealing with mental illness. It’s a difficult topic, whatever your age, but they dealt with it honestly, openly and articulately.

    Our job was to create a solution that would showcase examples of lived experience in a compelling way, to help make MindMate even better. However we didn’t want to just create videos that would be watched and forgotten. We wanted to develop a solution that would allow users to engage with the stories and then dive into more detail or find ways to help themselves, whilst still watching the videos. That’s exactly what Real Stories does.

    Winning accolades like a Design Week Award is a huge achievement and we’re over the moon, but most importantly it helps raise awareness of the great work NHS Leeds CCG is doing and shines a light onto the brilliant stories shared.”

  • Image: MindMate Real Stories

    Chris Skelton, our Design Director had this to say:
    “Having worked directly with young people on MindMate for the past four years to ensure every piece of content we produce has the most value possible, it was important to continue to apply the same principles to the Real Stories project. By designing the mobile-first documentaries to be interactive from Day 1, and including bitesize chunks of written content throughout the user journey, we’ve been able to utilise both the benefits of easily consumed video alongside the clarity that the written word can bring to these complex mental health topics. As a result, engagement with the site is higher than ever.”

  • Image: Chris Skelton & Rachel Cook, Thompson Brand Partners

    For further information about MindMate click here

    For a short video explaining what MindMate Real Stories is click here

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