LOCOG 2010/2011 Publications
Years of preparation
For millions of people, London 2012 was just 2 weeks of incredible sport and amazing celebrations. For LOCOG and ODA and the hundreds of suppliers in the UK and beyond, though, the Games meant years of planning and preparation. From stadia and signage to tickets and uniforms, design played a crucial part in London 2012’s ambitious aim to deliver the most memorable Games in history.
Energy and passion
Much of the design requirement of the Games was for very functional items, to help deliver a memorable but also efficient Games. We delivered publications and marketing collateral for projects such as London 2012’s official education programme ‘Get Set’, community projects such as for the Torch Relay, and internal campaigns to help drive safety on site. Although functional, our challenge was always to make sure that they were injected with the energy and passion that the brand was designed to convey.
Anything but ordinary
The marketing team was never content with run-of-the-mill, which suited us fine. Creative formats and interesting finishes helped create exciting, informative publications, coupled with fantastic service. Dan Tomlinson, Manager of LOCOG Editorial Services, commented:
“I would like to add a very special thanks for all your work. You have demonstrated top marks for supplier customer service, and given us confidence in knowing that you guys were always on top of everything.”