Penspen

Rebrand

Future Energy

Penspen has been providing engineering, project management, asset management and integrity services to the energy industry worldwide for over 60 years. To coincide with their anniversary, they rebranded to bring all the existing sub-brands under the Penspen name, raising the profile and positioning the business as one of the world’s leading energy services companies.

Becoming a single, united business

After undertaking a thorough research programme globally, we developed the brand positioning and architecture, and created the new brand identity centred around energy flow and distribution. We then helped with the engagement of all staff and rolled-out the brand. This included the development of a new image library and brand guidelines, as well as the design and build of a new global website, vehicle liveries, signage, sales collateral, stationery, templates and exhibition materials.

A brand to be proud of

Penspen’s Chief Executive Peter O’Sullivan, said:
“Thompson Brand Partners has done some great work. We now have a brand which we can be proud of and which communicates our ambition and strategy to the market. It also supports the values we have developed for our business and fits with the culture, as a result of the research and consultation we did at the start of the year. This will help us to build the brand and bring it to life within the company.”