We've won two more DBA awards, for helping grow clients' businesses
by Nick Ramshaw
One of the driving forces behind Thompson Brand Partners is a desire to use our experience, design and branding skills to help our clients grow their businesses. We think clients deserve a return on their investment in us, and we try very hard to deliver.
The set of awards in our industry that recognises measured results is the Design Business Association’s Design Effectiveness Awards. Hotly contested by all UK design agencies, we have been regular entrants over the last few years winning awards for our work with Leeds College of Music, National Railway Museum and Fontsmith.
This time of year is when the letters arrive in the post and we discover whether the panel of Marketing Directors from some of the biggest brands in the world have deemed our work worthy of a DBA award. So it gets tense when the envelopes arrive!
The great news this year is that we have won not one, but two DBA awards. It’s the first time we have won two in the same year, so our team is (rather) understandably excited about the news. The two awards are for work with Arco, the leading safety specialist, and Keelham Farm Shop, the fast growing West Yorkshire retailer.
Arco – the success of a specialist proposition
We helped Arco to focus on what it really stood for and to implement a specialist brand positioning based on being safety experts. The proposition now runs throughout the business and drives Arco towards it corporate growth goals. In the 4 years since the rebrand, annual sales have grown by 25% and profit has rocketed by 158%. And to show the value of our input to the client, we reckon Arco has enjoyed a return on investment of 270 times the design budget. Which can’t be bad!
Keelham Farm Shop – A new generation
The second award is for our friends at Keelham Farm Shop, who have an amazing business. Its not your typical farm shop by any means! Our role has been to help the team articulate what is so special and unique about Keelham and give this a voice through a new brand identity, which has transformed the business. Four years after the rebrand, the results have been compelling – turnover is up 79% to £11.07m; margins are up from 28.4% to 33.6%; weekly customer numbers are up 39%; and Keelham won Best Independent Retailer in the prestigious Observer Food Monthly Awards 2013. Their return on investment is 400 times the design fee, which was paid back within a single month.
So there you go. Absolute proof that our work works. It has once again been recognised at the highest levels. And we have happy clients, whose businesses are more successful as a result of our input.
We find out in February 2015 if these two awards are bronze, silver or gold winners. Can’t wait!
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