Dylan Roberts, Chief Digital and Information Officer for Leeds City Council, says: “We will work closely with the people of Leeds, care professionals and national organisations to ensure any technology we build and implement can be reused across the nation.”
The PHR is safe, secure and infinitely extendable to encompass other public services in the future, such as the electoral register and much more, bringing everything together in one place for the first time. Users will also be able to connect other technologies like health and fitness apps, smart watches and digitally-enabled medical devices, all feeding data into their personal record.
Our role is to create a name and visual identity for the Person Held Record, and the platform itself, driven by user insight. We are currently engaging with users and developing naming and identity concepts. The new name and visual identity will be rolled out before the end of 2017.
Paul McGuigan, Brand Strategist here at Thompson, explains the unique challenges that this project brings:
“The Person Held Record platform has enormous potential. Users will be able to access their healthcare records and add data too, giving them the power to build a true picture of their own health for this first time ever. We’re excited to be part of its development, not just as branding and design partners, but as users of the system ourselves.
Our job will be to create a strong brand proposition, name and visual identity that brings this potential to life and helps users to understand it. We’re branding the future potential of the platform, so we have to look a long way ahead. Through the creative work and messaging, we must also reassure users that they can trust the platform and that their data is safe.”
Councillor Rebecca Charlwood, Chair of the Leeds Health and Wellbeing Board also said, “Leeds is the second largest city in the UK outside London, with a diverse population of over 770,000 people. We need to nurture a health and care system where people have more conversations and opportunities to help unlock the best solutions for them. The Person Held Record programme is a key enabler of this work.”
Leeds is also hoping the market will help create apps and functionality that will work with the open platform because they conform to the standards set. For example, if you have a chronic long-term condition, you will be able to personalise your PHR with this information, allowing for a more joined up view.