"Vorsprung durch Technik"


The Audi installation reflects Audi’s guiding principles and mission statement Vorsprung durch Technik (advancement through technology) developed in 1971, as an advertising slogan. The ability to innovate has created a foundation for memorable campaigns.

  • Taking the brand to new heights, the new Audi campaign features the iconic brand rings. It is a display of four life-size Audi cars, suspended inside the silver rings attached to memorable bridge structures and in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge and Tower Bridge. The rings rotate around, light-up at night, move up and down the bridges, against the backdrop of spectacular urban architecture. The power of audi to engineer and manage the logistics of such a visual stunt is amazing, can’t wait to see it.

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